We’re reinventing B2B buying decision making
We’re Slooster
Leadership
Blake Park, CEO
While Blake's career spans working for major companies, marketing agencies, and consultancies, he also brings experience as an entrepreneur. Blake co-founded and was one of the first hires for two startups (one of which was purchased by Hewlett-Packard Enterprise). He also is a recognized innovator in B2B user experiences, technology, and marketing for companies such as AWS, Microsoft, SVB, ServiceNow, and Getty Images. Blake earned his MBA from USC and his undergraduate degree from Yale.
Surat Mukker, CTO
Bringing a rare combination of hands-on tech development and proven engineering leadership experience, Surat began as a software developer, grew into architecture and leadership roles, and has led globally distributed teams to deliver products for startups and enterprises. Her experience spans SaaS, fintech, telecom, networking, and ecommerce. She earned her MS in computer applications from the University of Delhi.
Our Story
Prior to launching Slooster, founding CEO Blake Park helped major software companies like Microsoft and AWS market their products. It was while overseeing marketing research that Blake repeatedly heard a common problem: Companies of all sizes struggle when making major software and other complex purchases.
Their pain centered on the challenge the buying team or the buying committee tasked with investigating options and then making a purchase decision encounters. Namely, they are often overwhelmed with the task. They struggle keeping track of demo assessments, analyst reports, and more. The result? The buying committee and the procurement department become mutually frustrated with what the CTO of a Fortune 500 company likened to being in "sausage factory."
Blake subsequently experienced that frustration first-hand multiple times when he served on buying committees for large enterprises and mid-sized companies making software and other complex purchases.
Out of that pain and a recognition of how generative AI could be used to address that pain was born Slooster.
Our products include offerings designed specifically for enterprises as well as for startups and smaller businesses.
Our Manifesto
We stand against friction.
The drag that slows teams down.
The noise that drowns good ideas.
The clutter between people and progress.
We build for momentum.
For clarity over confusion.
For collaboration that feels effortless, not exhausting.
Because when everyone’s informed, aligned, and empowered—
progress compounds. Decisions get made. Things move.
We see a world where work feels like flow.
Where AI clears the clutter, not adds to it.
Where transparency replaces black-box decisions.
Where “together” actually means together.
We’re builders, designers, researchers, and marketers—
driven by one shared belief:
The future belongs to teams without friction.
So we’re creating tools that make collaboration feel human again.
Fast.
Fluid.
Fearless.
That’s our mission.
To replace friction with flow, to give momentum to human possibility.
And help every group move, think, and decide as one.
Our Values
03
Lead with empathy.
We respect and seek out different perspectives. We listen to understand, not to reply. We walk in our customers’ and teammates’ shoes. Empathy isn’t soft—it’s how we make better decisions together.
02
Stay humble. Stay curious.
We’re learners, not know-it-alls. We stay open because curiosity drives innovation—and humility keeps us growing. Every challenge is a chance to learn faster, do better, and build smarter.
01
Own the outcome.
We take responsibility—for our results, for our actions, and for one another. We don’t wait for permission or hide behind process. Owning the outcome also means acting with integrity, of doing what we said we’d do, even when it’s hard. Integrity builds trust, and trust builds everything else.
05
Embrace the hard stuff.
We roll up our sleeves and lean into the challenges to solve the problem behind the problem. We dig deep to find core solutions that revolutionize rather than incrementally improve. Ambiguity doesn’t scare us—it sharpens us.
04
Communicate clearly. Always.
We set context, say what we mean, and share what we know and what we don’t know. Transparency is our default—we’d rather overshare than leave someone in the dark. And when we have tough but necessary conversations, we treat others with dignity and respect.
06
Raise each other up.
We are ambitious together. We have each other's backs. We respect, support, and celebrate one another. When we collaborate with humility and courage, we create more than any of us could alone..
07
Never settle.
Even when we make something great, we use it as a launchpad to aim even higher.