Rank order selected criteria
Your selected criteria appear below. Move each of your selected criteria up or down on the list using the arrows to the right until you have them rank ordered from most important to least important.
Total cost of ownership (TCO)
Demo assessment
Ease of use
Email behavioral targeting
Email new customer acquisition
Email customer retention and upsell
Email integration with other applications
Analytics, including measurement and reporting
Social listening
Social AI content generation
Social media advertising
SMS template creation
SMS behavioral targeting
Multichannel marketing management
Slooster Wizard for setting evaluation criteria
The Slooster Wizard will ask you a series of questions to help you define the criteria to use when evaluating software vendors. Then, the Wizard will guide you through two additional steps to weigh each criterion for relative importance. You can adjust the criteria and weighting at any time during the decision-making process.
Category-specific functional selection criteria
Your selected category: Marketing Automation Software
Foundational selection criteria
Type of software or technology you plan to purchase
Weight scoring of each rank-ordered criteria
Apply 200 total points across each of the rank-ordered criteria to generate the weighting of each evaluation criteria that will be used in the decision-making process.
200 Total points attributed to ranked criteria
Total cost of ownership (TCO)
Ease of use
Demo assessment
Multichannel marketing management
Email behavioral targeting
Email new customer acquisition
Email integration with other applications
Social listening
SMS behavioral targeting
Analytics, including measurement and reporting
Social AI content generation
Social media advertising
Email customer retention and upsell
SMS template creation
25
22
20
20
19
17
15
15
14
13
8
7
3
2
Analyst evaluation aggregation and synthesis
Slooster can pull in analyst and customer reviews from multiple sources and use genAI to synthesize those reports for this category of software. Would you like those reports to be added to the Resource Library for your team to review and annotate? All annotations of documents in the Resource Library can be shared with the buying committee members. Team members will be able to add other documents to the Resource Library.